
Market Studies
By subject or by area
Elements that are essential to the first draw of openings:
- Position of an area of the economy and its recent evolution
- Structure, different actors involved
- Competitors
- Law regulation
- Strength and weaknesses of the area
- Conclusions and recommendations on a commercial approach.
Export/Import audit
- Using a survey and qualitative interviews, we explore together your readiness for export or/and import.
Product/market ratio
Complete study, realized in situation to determine :
- The existence of a request for your products
- Characteristics of this request
- The commercial situation that you will have to face in your field
- Economical, commercial, technical and legislative aspects necessary to a good apprehension of opportunities for your products or services on the market
- Evaluation of the technical amendments necessary for a setting respecting the current regulation
- Includes a contact list (importators, distributors, manufacturers...) likely to be interested to contact your company, in order to prepare a prospection mission.
Product test
- A sales manager will be in charged of presenting your product to potential buyers in order to seek their reactions and comments using a survey made with your help
- A detailed report of these visits, will be mailed to you.
Analyze of the competitor's offer
- Prices grids taken in the local area
- Selection and visit of 4 up to 8 sellers to be visited (geographical and by topic selection)
- Gathering of the competitors leaflet (manufacturers and distributors) when visiting the sellers
- Referencing person's interviews
- Observation and analyzes of the competing environment, based on a detailed description of the sale place
- Report and commercial recommendations
Competitive intelligence
- Be informed of the market trends
- Find out innovations and specific trend of your sector
- Analyze the positioning of your competitors
- Examples: sale room visits, facing study, etc
- Gathering samples
- Analyze the specialized press
- Visit relevant shows
- Collect any commercial document related to your competitors
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